On May 21, Dongfeng eπ007 Launches in a groundbreaking AI co-creation event. This immersive product launch redefined car release experiences with cutting-edge technology. The new model starts at ¥115,900 and offers both EV and extended-range powertrains.
Dongfeng eπ007 Launches with major upgrades in design, intelligence, performance, and safety. It features a sleek “Skyline Matrix” LED tail light and 19-inch “Starlight” sport wheels. Inside, new cloud-sensation seats add high-resilience foam and ventilated backrests. The leather steering wheel now includes a heating function. Four-door electric release buttons enhance convenience.
The new 15.6-inch center screen now offers 2.5K resolution. The 10.25-inch instrument cluster also got upgraded. Backed by Dongfeng’s eπOS 2.0, the system integrates the Tai Chi AI model with DeepSeek and Doubao. As a result, it supports real-time voice interaction. Apps like QQ Music and Alipay Car Life add further value. Moreover, over 20 smart driving aids are included. The navigation edition supports NOA and LAPA for safer and smarter driving.
Dongfeng tuned the chassis with a race-winning team. The new “organ-style” accelerator pedal ensures better control. With 39 noise-reduction upgrades, the cabin stays quiet and refined. The EV version accelerates from 0-100 km/h in just 3.7 seconds. It offers up to 650 km CLTC range and supports 3C fast charging. Meanwhile, the extended-range version achieves 230 km of pure electric range and 1,230 km combined range with 4C charging.
The eπ007 uses the ultra-safe Mach battery. It passed rigorous tests beyond national standards—surviving cuts, drops, pierces, and more. In crash tests, it avoided fire and explosions even under extreme conditions. The body features a high-strength cage design and won China’s Top 10 Body Structure Award. Additionally, the new Air Purification 2.0 system eliminates cabin odors and ensures a healthy ride.
Dongfeng eπ held the first AI co-creation launch in the industry. It blended virtual production (VP) and generative AI to create a fully immersive world. The launch allowed deeper emotional engagement with younger users. The car’s details were presented in a visually striking, high-tech environment. This event showed Dongfeng’s commitment to connecting with the digital generation.
Dongfeng eπ continues to partner with platforms like Bilibili, Xiaohongshu, and Honor of Kings. These campaigns build brand identity with tech-savvy consumers. At the event, Dongfeng eπ's GM Yu Fei said the brand will continue exploring AI to offer smarter, more personalized cars.
As a key force in Dongfeng’s NEV transition, eπ leads with "Technology, Taste, and Trust." The company cooperates with Huawei, ByteDance, and DeepSeek to shape a smarter future. The 2025 eπ007 proves that innovation, not just features, drives the next wave of smart mobility.
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